What are the things that the users who visit your website / mobile app looking for on the website/application but can’t find? Can you identify the moments when people have trouble using your website or become angry with it? How the model images you use in the content you’ve created can influence both SEO and UX (user experience)?
In this article, I will provide each question with an example to address them. Most importantly, I’ll exemplify how fields of UX (User Experience) and SEO (Search Engine Optimization) can support each other based on my own experience.
The journey from data to gaining insight through the relationship between SEO & UX, 3 different cases, 3 different stories…
1) Track Zero Search Results
2) Rage Clicks
3) Using Model Images in Contents
Before we start
Last week, as a guest speaker in the webinar series of SEMrush, we talked about the impact of SEO & UX on each other with Pınar Ünsal (Kubix Digital) and Mustafa Dalcı (Userspots). So, I explained how SEO & UX teams can help each other and boost their own and each other’s goals (ranking, conversion, etc.) through 3 real cases.
This article is the enhanced edition of my 20-minute webinar presentation and contains how-to sections. If you wish you can watch the webinar firstly you can then review the article.
It will be quite enough to read the blog post only. Of course, for those who read the blog post, there are loads of special notes. I recommend you to listen to my other speaker friends anyways 🙂
SEMrush SEO & UX Webinar (23/07/2020)
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