Nermin Canik

Conversion Optimization Consultant

2 Years of Doing My Business

Last month was the anniversary of the company’s foundation. In my adventure of doing my own business, I have completed my second year. I wanted to share what I learned in these first 2 years as an independent consultant straightforwardly.

When I was at the beginning of this road, at the end of my initial meetings with one of the founders of a brand said that “2 years. Give yourself at least 2 years to do your own business, don’t give up until then. Other people also advised me this back at that time. So, finally, the time has come!


Before starting this article, if you haven’t read yet, I also recommend you to read my article named “1 Year Of Doing My Own Business”.

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SEO & UX Relationship Based On 3 Real Business Cases

What are the things that the users who visit your website / mobile app looking for on the website/application but can’t find? Can you identify the moments when people have trouble using your website or become angry with it? How the model images you use in the content you’ve created can influence both SEO and UX (user experience)?

In this article, I will provide each question with an example to address them. Most importantly, I’ll exemplify how fields of UX (User Experience) and SEO (Search Engine Optimization) can support each other based on my own experience.

The journey from data to gaining insight through the relationship between SEO & UX, 3 different cases, 3 different stories…

 

1) Track Zero Search Results
2) Rage Clicks
3) Using Model Images in Contents

Before we start

Last week, as a guest speaker in the webinar series of SEMrush, we talked about the impact of SEO & UX on each other with Pınar Ünsal (Kubix Digital) and Mustafa Dalcı (Userspots). So, I explained how SEO & UX teams can help each other and boost their own and each other’s goals (ranking, conversion, etc.) through 3 real cases.

This article is the enhanced edition of my 20-minute webinar presentation and contains how-to sections. If you wish you can watch the webinar firstly you can then review the article.

It will be quite enough to read the blog post only. Of course, for those who read the blog post, there are loads of special notes. I recommend you to listen to my other speaker friends anyways 🙂

SEMrush SEO & UX Webinar (23/07/2020)

SEMrush Webinar UX & SEO (Nermin Canik, Mustafa Dalcı, Pınar Ünsal), Youtube
SEMrush Webinar UX & SEO (Nermin Canik, Mustafa Dalcı, Pınar Ünsal)
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Why Users Leave Your Website?

Let’s think of a website or a mobile application. Consider that only 1 person in 100 visitors make a purchase, subscribe to the newsletter, or fill in the form.

“So what might be the primary intention of the remaining 99 visitors? For instance, why a user who adds a product to the cart, who has become a member, even filled his/her address details, leaves the page before completing the process? How can we increase this rate from 1%? “

In this post, I will discuss a micro-interaction that can be an indicator of the intention to leave the site. Via a case, let’s pursue the questions of “How do we understand the user’s needs? How can we meet our business and user?“.

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