Since we operate based on a membership system, creating proper user experience at Pakolino, where only one product is sold, was crucial for us.
Thanks to our work with Nermin, we have not only carried out the funnel optimization of our website, but we also re-evaluated our internal flow. And thanks to user tests, we had the chance to get to know our potential customers with a fresh perspective.
The enthusiastic curiosity of Nermin for the work we do, her passion for our product which we are deeply dedicated to as much as we have, played a significant role in embracing her, her thoughts, and all the changes she introduced, both for me, as the company's founder, and for the entire team.
The passion she felt for her work, her ability to bring us together when our focus was fragmented in the daily rush, and her capacity present tangible actions to us as a result of the tests and analyses performed, turned working with Nermin into an enjoyable process and transformed the project we are undertaking into a highly results-oriented and measurable form.